About Prime Motor Group

David Rosenberg has served as the President and CEO of Prime Motor Group since our beginnings. David’s career in the auto industry began at a very early age, under the tutelage of his father, Ira Rosenberg. He worked his way through each facet of the auto dealership, from cleaning snow off cars, stocking inventory in the parts department, to helping the business grow in the sales department.

Prime Motor Group has grown from 12 dealerships in 2007 to 30+ today; thus becoming one of the largest dealer groups in the U.S. In that time, Prime has been awarded top dealer distinction from Acura, Audi, Buick, Mercedes-Benz, Subaru, Toyota and Volkswagen, as well as 2 of the top 100 dealerships to work for the last 3 years.

David has served on several manufacturer boards, including Audi National Dealer Council, Infiniti National Dealer Council, Toyota Trailblazer Committee, Lexus Future Product Planning and Infiniti Future Product Planning.

Outside of the automotive industry, David serves on the board of Congregation Shirat Hayam in Marblehead. He is also a committee member of the Combined Jewish Philanthropies of Greater Boston, Scleroderma Foundation New England and Children’s Hospital of Boston. David Rosenberg, The Rosenberg family and Prime Motor Group are proud to support dozens of local charities, especially those that cater to children, the disabled and those less fortunate in our community.